After much consideration I have decided to move the studio to our building in Saratoga.  The building is a total of 13,000 square feet in an ideal location right in our customers backyard.  There are combination of goals and motivations that have influenced my decision.
  • We would like to create a studio environment that is more conducive to our progress towards sustainable design and construction.
  • We would like the flexibility to grow into adjacent spaces.
  • I would like to position our company to be as competitive as possible while not compromising the quality of our service.
  • We would like to participate in a tight knit community.
I think from the outside looking in many people will think I am crazy to abandon such a nice showroom and studio.  If they had to pay the bill it would probably take one second to jump on board.  The reality is our business has changed from, originally a cabinet showroom in 1992, to a company that provides comprehensive design and construction services.  We need an environment that is creative and houses many products and samples for ALL of the home, not just cabinetry.  Our current location could serve this purpose with major renovation and this is where the threshold arrives.  The unique situation of owning the building was actually a plan back in 2000 as an expansion plan for the future.  As business and economics changed so did our plans.  No with our lease coming due in a few month opportunities present themselves again.  With this change our company will be strongly positioned for the new year.  As we grow and change we know that our home is there to stay and can make it our own. Relocating to a building that we own really makes sense.
About the author

Bill Reid

Founder and Owner of Remodel West, a residential design and construction firm, originally established as Cupertino Kitchen Design in 1992. I have created a very progressive company with a high level of quality standards. Over the years, the company has built revenues to 8.5 Million and scaled operations as we rolled with the times. By re-branding the business in 2007 to Remodel West, we aimed to better align our name with the scope of work performed. I am a Certified Graduate Remodeler through NAHB and Certified Green Building Professional through Build It Green and most recently Certified Renovator through the EPA which is now a federal requirement. My primary goals are to design and build more eco-friendly projects, to do projects for those clients seeking high quality. My professional background stems from twenty-six years of hands on experience beginning in 1985 in cabinetry design and sales, and progressed to my involvement with a startup company from 1987-1991. In 1992, at age 26, I started Cupertino Kitchen Design/RemodelWest. My strengths are creating a vision for our company, planning, and empowering our employees to accomplish our goals. Sue and I have been married 26 years with three wonderful children, Jessica, Michael and Adam and of course our dog Ellbee. We live in Los Gatos and enjoy visiting our home in Lake Almanor, fishing, brewing beer, reading and relaxing.

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